Good and effective graphic design is almost always the result of a meticulous and time-consuming process followed both by the designer and the client. Here is how the process works:

1. A brief background and random inputs about the communication problem are usually received from the client thorough e-mails, phone calls or meetings.

2. The designer then sends out a design brief to the client that the client fills out and sends back. The specialised brief helps to organise all the inputs systematically and helps the designer to think ‘visually’.

3. The designer immerses into the task, analyses the brief and inputs in many ways, often doing research, sometimes asking the client more questions and importantly, gives the thought process a couple of breaks to see the design problem from a distance. At this stage, the designer also discusses the task with the printer or web developer or any other specialist/s involved in the design process. A host of factors are considered while developing the design, some of which are: client’s business proposition, future plans and scalability, the communication look and imagery, existing or older brand identity, trends, visual identity and proposition of competitors, limitations of printing or publishing technology to be used and of course, cost.

4. Two (or more) options of the design solutions are usually presented to the client, often the first option is sent and the second developed basis feedback.

5. After a couple of rounds of changes or corrections usually suggested by the client and incorporating final information, artwork is prepared by the designer and the design printed or published.

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