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IGT, International Glazing Technologies, is one of the leading providers of profile systems based interior and exterior glazing solutions in the National Capital Region (NCR) of India. Design of a corporate website for IGT was commissioned soon after their logo was designed. Overall planning, information architecture and development aspects of the website (including technologies used) were skillfully handled by Crossover Technologies.

Above: IGT website homepage layout

Much like the IGT logo, the website layout had a strong visual frame, which was derived from the appearance of glazing on modern buildings wherein large pieces of glass are often supported by metal frames. A thick grey border or frame divided the logo, image, navigation and content areas and also brought about clarity to the layout.

Above: An inside page of IGT website

Each page of the website followed the same design template, careful attention was paid to spacing of every element (including text) in the layout. A decent selection of images was provided by the client and so different project-related photographs were showcased on every page. The top right image on every page had a horizontal frame going through it, to give the impression of looking out through a window. A faint, light green colour vertical bar was used as a design element on the right hand side of the website layout, it went on to overlap the top right image giving a feel of glazing or transparency; it also helped to ‘fill’ some of the available width of the layout and therefore restricted too many words from appearing in every line of page content, leading to good readability.

Above: Projects Photos section of IGT website

Apart from green colour, only blacks, whites and greys were used in the layout. Aquamarine green, often seen in glazed exteriors of buildings and IGT’s brand colour, was used mainly in the background. Overall, IGT website had a strong, no-nonsense, professional and corporate look, much like the values IGT as a company believes in.

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Website for Leena Kejriwal, one of India’s leading fine art photographers, was designed around a fairly understated, structured and elegant look that allowed the artist’s work and related information to be showcased and yet was neutral enough to allow the artist to display a variety of styles of work over a course of time.

Information architecture and development of static and dynamic sections of the website was done by Crossover Technologies.

Above: Leena Kejriwal website home page design.

The home page layout consisted of a simple collage of Leena’s work, a brief introduction and a (latest) news feed. A black bar positioned between the main content area on the left and navigation on the right added an extra dimension to the layout and performed a variety of role across pages: displaying information or images or holding navigational links.

Above: Leena Kejriwal website ‘Galleries’ landing page design.

A dark grey background best suited (in terms of contrast) both black and white and coloured photographs displayed on the website and a subtle white border held the layout together.

Above: Leena Kejriwal website gallery lightbox/thumbnail page template.

A variety of templates were created for the website to display concise information, detailed information, thumbnails of galleries and details of images.

Above: Leena Kejriwal website image detail page layout.

Overall, the website design was highly personalised to the photographer’s requirement and seemed to be a refreshing change from the typical flash-based, animated and dark background websites that many photographers tend to have or like.

Brief Introduction

Offering high quality, no frills, practical and personalised communication design solutions with a human touch to clients in India and abroad, Mayank designs for both print and web mediums and specialises in logo design, brand identity and information design. Mayank's graphic design solutions are backed by over a decade of work experience with top international and national brands and organisations.

This weblog features some of Mayank's favourite 'real world' design projects, articles and more. All designs and text featured here are copyrighted and showcased with permission from respective companies and/or clients.

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