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Let’s Go Zero Waste poster was designed for Chintan Environmental Research and Action Group to create awareness about waste amongst school children in the National Capital Region (NCR) of India. Text for the poster was provided by the client and the visual of an empty wastebin from the top, also looking like a zero, was used to compliment the text. The visual was shot by an employee of Chintan using a digital camera and poster text was wrapped around it, reinforcing the Zero Waste message.

The overall layout including fonts used conformed to Chintan’s brand identity. Bright or neon-ish colours were used to make the poster look energetic and appealing to young minds. Keeping the budget and sizes of school notice boards in mind, 14×19 inches was chosen as the poster size. It was printed in 4 colour offset.

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A poster announcing Mayank’s fine art photography show Water was put up at select art galleries and institutions in New Delhi, India, in July 2009. Its design was dominated by a square composition of crops from two abstract photographs to be displayed at the show on top of which the name of the show, in large type, was superimposed or reversed to attract attention of passerby’s. ‘Water’ in large type size also became the focal point of the poster. The collage of two images, complimentary in terms of both mood and colour, aimed to arouse curiosity by only revealing some parts of the photographs and yet gave a good impression of the (abstract) imagery to be displayed at the show. The vertical axis formed at the meeting point of the two images was used to centrally align poetic text about water on the top and show details at the bottom. Joanna was used as the typeface for all poster text.

Only 20 copies of the 13″x19″ poster were printed in digital offset (maximum size that the digital offset machine allowed) on Cordenons 145 gsm Natural Evolution ivory paper. The non-bleed, white background aimed to maximise printing area and minimise paper wastage. Use of Cordenons environmentally friendly, chlorine-free paper also supported the photography show’s underlying message of water (or nature) conservation.

Overall, the poster design met multiple aims of arousing curiosity and conveying information about the fine art photography show, being environment friendly, minimising paper wastage and keeping printing costs low.

Poster for MBAguru, now a hugely successful MBA preparatory program in North India, was designed at the inception of the program in 2004. Text for the poster was written by the client, the ‘countdown to MBAguru’ was treated as the dominating text and visual element in the layout. Starting from numeral 6 on the top left, a series of steps lead the viewer’s eye to the MBAguru logo, followed by concise text that summed-up the program and then to the tag line at the bottom. The strong geometric or block-like look that the steps got into the layout was used further on the bottom left (block containing text about the mentors) and top right (block containing the company logo). A watermark of the company (Roots Education) logo was put in the background to prevent the layout from looking flat and to subtly reinforce the tree logo that symbolised growth, learning and knowledge. White arrowheads, used as design elements at a few places, also helped to enhance eye movement around the layout.

Trebuchet MS, that went very well with the feel of a young education institute, was used as the typeface for all poster text (barring the logos, of course). The 17″x22″ poster was printed in two (special blue and special neon green) colour offset on 170 gsm matte paper and was put up on notice boards at colleges campuses around New Delhi. With use of only two colours, brand colours in this case, the poster also acted as a strong branding exercise for the company which was barely a few months old then.

Brief Introduction

Offering high quality, no frills, practical and personalised communication design solutions with a human touch to clients in India and abroad, Mayank designs for both print and web mediums and specialises in logo design, brand identity and information design. Mayank's graphic design solutions are backed by over a decade of work experience with top international and national brands and organisations.

This weblog features some of Mayank's favourite 'real world' design projects, articles and more. All designs and text featured here are copyrighted and showcased with permission from respective companies and/or clients.

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