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Design of a play mat on the theme Water World was commissioned by the well-known toy brand Rubbabu to be bundled with their Water World playset for kids (age two years and above).

Above: Computer rendering of the Rubbabu Water World play mat design

The design of the 3’x3′ play mat was kept very simple, with ample space for one or two kids to sit on. The design elements retained the simplicity and character of Rubbabu rubber-foam toys and were kept to a minimum to give kids only a little hint to play on what looked like a mini ocean with a beach!

Above: Photograph of Water World toys on the play mat (courtesy Rubbabu.com)

The design was screen printed in 7 colours on cloth, using safe, non-toxic inks. The aim of the product was to provide a safe area for kids to play on or indulge in and also learn about natural life in oceans / rivers / lakes.

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Offering high quality, no frills, practical and personalised communication design solutions with a human touch to clients in India and abroad, Mayank designs for both print and web mediums and specialises in logo design, brand identity and information design. Mayank's graphic design solutions are backed by over a decade of work experience with top international and national brands and organisations.

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