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The invitation card above was designed for Merged, a solo show of abstract paintings by well-known artist Deepak Tandon, held in September 2003 at Lalit Kala Academy, New Delhi, India. One of the most intriguing pieces of art displayed at the show was a circular, rotating painting, the design of which, after considering some of Deepak’s other paintings, was shortlisted and used in the layout. The painting design was placed in the middle of a 6×6 inch square size and invite text arranged around its circumference in a clockwise direction, to typographically simulate the movement of the painting itself. The circularly arranged typography, together with the abstract painting patterns and dark colours, created strong feelings of intrigue and mystery and were aimed to prompt people to visit the show.

The invite was a two colour print job with black and white colours screen-printed on dark grey cartridge paper, the surface of which was used as the third colour. Owing to use of only a few cartridge paper sheets for the entire print job and two (screen-printed) colours, the invite was quite economical to print. Overall, the design had a strong abstract quality, much like the artist’s work.

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To provide information about Roots Education’s CAT (Common Admission Test) preparatory programme to prospective students, a detailed pamphlet or handout was designed and refereed to as ‘mini brochure’ because of the fairly large amount of information it contained in a compact format.

Above: Printed copies of the mini brochure

3 folds within the open size of 14″(w) x 9″(h), printed front and back, yielded 8 faces in the brochure layout, each of which was used to house a different chunk of information (this was the client’s idea). The brochure folded into a compact 3.5″ x 9″ handout.

Above (from L-R): Mini brochure cover, back and half-open views

Owing to the large amount of information, the brochure design was largely typographic with only one typeface (Trebuchet MS, a part of Roots Education’s brand identity) used in different sizes, weights and colours for interest and emphasis.

Above: Mini brochure outside portion, spread

Deep blue and neon green (the colours that defined Roots Education’s brand identity) were the only two colours used in the layout; in fact, the mini brochure was a two colour print job (two special colours printed in offset) that, together with its compact size, helped to economise on printing cost. Each subsequent face of the brochure had alternating colours that helped to make the design interesting but more importantly, allowed the eye to easily focus on one face of information at a time in an otherwise intensive layout!

Above: Mini brochure inside portion, spread

A large watermark of the company logo graphic (tree) was used in the background as an additional layer to add a subtle element of interest, to break the rigidity of the layout and to reinforce the brand identity. Overall, the mini brochure layout adhered strongly to Roots Education’s visual identity, looked interesting, bright, energetic and enthusiastic and conveyed the seriousness of an MBA preparatory programme to young MBA aspirants.

A poster announcing Mayank’s fine art photography show Water was put up at select art galleries and institutions in New Delhi, India, in July 2009. Its design was dominated by a square composition of crops from two abstract photographs to be displayed at the show on top of which the name of the show, in large type, was superimposed or reversed to attract attention of passerby’s. ‘Water’ in large type size also became the focal point of the poster. The collage of two images, complimentary in terms of both mood and colour, aimed to arouse curiosity by only revealing some parts of the photographs and yet gave a good impression of the (abstract) imagery to be displayed at the show. The vertical axis formed at the meeting point of the two images was used to centrally align poetic text about water on the top and show details at the bottom. Joanna was used as the typeface for all poster text.

Only 20 copies of the 13″x19″ poster were printed in digital offset (maximum size that the digital offset machine allowed) on Cordenons 145 gsm Natural Evolution ivory paper. The non-bleed, white background aimed to maximise printing area and minimise paper wastage. Use of Cordenons environmentally friendly, chlorine-free paper also supported the photography show’s underlying message of water (or nature) conservation.

Overall, the poster design met multiple aims of arousing curiosity and conveying information about the fine art photography show, being environment friendly, minimising paper wastage and keeping printing costs low.

Brief Introduction

Offering high quality, no frills, practical and personalised communication design solutions with a human touch to clients in India and abroad, Mayank designs for both print and web mediums and specialises in logo design, brand identity and information design. Mayank's graphic design solutions are backed by over a decade of work experience with top international and national brands and organisations.

This weblog features some of Mayank's favourite 'real world' design projects, articles and more. All designs and text featured here are copyrighted and showcased with permission from respective companies and/or clients.

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