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To create awareness about electronic waste amongst schoolchildren in the National Capital Region (NCR) of India, painting competitions on the theme Thinking about E-waste were organised in select high schools in NCR in late 2009 by Chintan Environmental Research and Action Group and GIZ India. To take the issue and message of electronic waste further, design of a 2010 wall calendar containing 12 selected paintings from the competition was commissioned.

Above: Thinking about E-Waste wall calendar cover

All 12 shortlisted paintings were in portrait orientation and that, to begin with, defined the tall format of the calendar, which was laid out in 11″(w) x 17″(h) size in consultation with a printing consultant. The calendar cover showcased all 12 paintings that were featured on the inside pages. The high quality finish and creativity of the paintings by school children amazed the organisers and designer alike; since they were quite playful, it was decided to have a playful design as well (since schoolchildren were the main target audience) but one that would simply support (and not disturb or dominate) the wonderful works of art showcased on the calendar.

Above: Thinking about E-Waste wall calendar detail

Flat, rectangular areas of grey colour with distorted edges (representing worn-out electronic components) and uneven lines (suggesting waste or discarded wires) were used as background design elements to strengthen the layout and to make it interesting. A stylistic or novelty typeface with a strong electronic feel was used for all calendar text.

Above: September and October pages of the calendar

Each calendar page consisted of one painting occupying a dominant place or space in the layout, along with name and school information of the student who made the painting and a small fact about electronic waste. The title, of course, featured prominently on every page.

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Let’s Go Zero Waste poster was designed for Chintan Environmental Research and Action Group to create awareness about waste amongst school children in the National Capital Region (NCR) of India. Text for the poster was provided by the client and the visual of an empty wastebin from the top, also looking like a zero, was used to compliment the text. The visual was shot by an employee of Chintan using a digital camera and poster text was wrapped around it, reinforcing the Zero Waste message.

The overall layout including fonts used conformed to Chintan’s brand identity. Bright or neon-ish colours were used to make the poster look energetic and appealing to young minds. Keeping the budget and sizes of school notice boards in mind, 14×19 inches was chosen as the poster size. It was printed in 4 colour offset.

Brochure for ‘Water‘, Mayank’s fine art photography show held in New Delhi in July 2009, was meant to serve the dual purpose of an invite and a handout for visitors to the exhibit. As a concise piece of information about the show and the artist, it was designed to be handy, attractive and economical.

Above: Printed Water brochures

Since the printed quantity required was only 400, keeping cost and logistics in mind, conventional offset printing was ruled out and digital offset chosen as the printing process. Considering the maximum size of 13×19 inches that the digital offset machine could print, an open size of 18×6 inches was selected as the brochure size so that two brochures could print on a single 13×19 inches sheet of paper.

Above: 18×6 inches brochure (open size) with two folds in-between

The open size of 18×6 inches was creased at two places and folded into a ‘Z’ shape to become a 6×6 inches handout. Cordenons 145 gsm Natural Evolution ivory paper was selected for the print run after considering its stiffness, texture, warm tint and cost. Use of Cordenons environmentally friendly, chlorine-free paper also supported the photography show’s underlying message of water (or nature) conservation.

Above: Rule of thirds grid overlay on the brochure layout

Working backwards from the size and format defined by the printing process, layout of the Water brochure was created around a classic rule of thirds (in this case isometric) grid, wherein the images were horizontally offset across the pages by a third. The design aimed to create curiosity about the fine art photographs and therefore only showcased crops from four selected images. The four images contained a healthy mix of patterns and colours, giving a hint of the ‘variety’ of photographs to be displayed in the show.

Above: The brochure folded in ‘Z’ shape with just the cover visible

Brochure text was set in the typeface Joanna, italics text was set in Times New Roman. Text for the brochure was written in a poetic, soft and understated manner and therefore grey colour, with a hint of blue added to it (for strength and obvious relation to water) was used as the text colour. Unlike many art show brochures, the photographer’s name and show details were deliberately downplayed, allowing the concept and imagery to dominate the layout.

Above: Brochure middle page layout

The three faces of the brochure contained show name and poetry, show information and information about the artist, respectively. It was printed only on one side with back side of the paper left blank. An electronic or PDF version of the brochure consisting of three separate pages was also created and e-mailed to invitees, it can be downloaded from HERE.

A poster announcing Mayank’s fine art photography show Water was put up at select art galleries and institutions in New Delhi, India, in July 2009. Its design was dominated by a square composition of crops from two abstract photographs to be displayed at the show on top of which the name of the show, in large type, was superimposed or reversed to attract attention of passerby’s. ‘Water’ in large type size also became the focal point of the poster. The collage of two images, complimentary in terms of both mood and colour, aimed to arouse curiosity by only revealing some parts of the photographs and yet gave a good impression of the (abstract) imagery to be displayed at the show. The vertical axis formed at the meeting point of the two images was used to centrally align poetic text about water on the top and show details at the bottom. Joanna was used as the typeface for all poster text.

Only 20 copies of the 13″x19″ poster were printed in digital offset (maximum size that the digital offset machine allowed) on Cordenons 145 gsm Natural Evolution ivory paper. The non-bleed, white background aimed to maximise printing area and minimise paper wastage. Use of Cordenons environmentally friendly, chlorine-free paper also supported the photography show’s underlying message of water (or nature) conservation.

Overall, the poster design met multiple aims of arousing curiosity and conveying information about the fine art photography show, being environment friendly, minimising paper wastage and keeping printing costs low.

Brief Introduction

Offering high quality, no frills, practical and personalised communication design solutions with a human touch to clients in India and abroad, Mayank designs for both print and web mediums and specialises in logo design, brand identity and information design. Mayank's graphic design solutions are backed by over a decade of work experience with top international and national brands and organisations.

This weblog features some of Mayank's favourite 'real world' design projects, articles and more. All designs and text featured here are copyrighted and showcased with permission from respective companies and/or clients.

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