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Brochure for ‘Water‘, Mayank’s fine art photography show held in New Delhi in July 2009, was meant to serve the dual purpose of an invite and a handout for visitors to the exhibit. As a concise piece of information about the show and the artist, it was designed to be handy, attractive and economical.

Above: Printed Water brochures

Since the printed quantity required was only 400, keeping cost and logistics in mind, conventional offset printing was ruled out and digital offset chosen as the printing process. Considering the maximum size of 13×19 inches that the digital offset machine could print, an open size of 18×6 inches was selected as the brochure size so that two brochures could print on a single 13×19 inches sheet of paper.

Above: 18×6 inches brochure (open size) with two folds in-between

The open size of 18×6 inches was creased at two places and folded into a ‘Z’ shape to become a 6×6 inches handout. Cordenons 145 gsm Natural Evolution ivory paper was selected for the print run after considering its stiffness, texture, warm tint and cost. Use of Cordenons environmentally friendly, chlorine-free paper also supported the photography show’s underlying message of water (or nature) conservation.

Above: Rule of thirds grid overlay on the brochure layout

Working backwards from the size and format defined by the printing process, layout of the Water brochure was created around a classic rule of thirds (in this case isometric) grid, wherein the images were horizontally offset across the pages by a third. The design aimed to create curiosity about the fine art photographs and therefore only showcased crops from four selected images. The four images contained a healthy mix of patterns and colours, giving a hint of the ‘variety’ of photographs to be displayed in the show.

Above: The brochure folded in ‘Z’ shape with just the cover visible

Brochure text was set in the typeface Joanna, italics text was set in Times New Roman. Text for the brochure was written in a poetic, soft and understated manner and therefore grey colour, with a hint of blue added to it (for strength and obvious relation to water) was used as the text colour. Unlike many art show brochures, the photographer’s name and show details were deliberately downplayed, allowing the concept and imagery to dominate the layout.

Above: Brochure middle page layout

The three faces of the brochure contained show name and poetry, show information and information about the artist, respectively. It was printed only on one side with back side of the paper left blank. An electronic or PDF version of the brochure consisting of three separate pages was also created and e-mailed to invitees, it can be downloaded from HERE.


Above: Inside spread of a printed GIST corporate brochure

Corporate brochure for GIST (Global Information Systems Technology Ltd.) was designed in 2006 when GIST was one of India’s leading suppliers of technical and scientific journals (the organisation’s visual identity has since changed and area of activity greatly expanded).

Above: GIST corporate brochure cover

The four page, single-fold A4 size brochure was meant to provide a quick and concise overview of the organisation. The basic brochure design and colours were derived from the GIST logo and aimed to create a strong visual identity for the company.

Above: GIST brochure back (L) and cover (R) spread

The brochure was required in a short time owing to an approaching event and visual assets like office or corporate imagery were not ready with the client, therefore, background text and illustrations randomly taken from technical, historical and scientific journals were used in the layout to make it interesting. Large (globe) logo graphics were contrasted by watermarked text and technical diagrams, together they suggested access to knowledge from across the globe. GIST office addresses and details of partners / publishers were given on the back page of the brochure.

Above: Inside left and right page spread of GIST corporate brochure

Content on the inside pages of the brochure, together with some technical diagrams, was loosely laid out in and around a large (globe) logo graphic in sans-serif font (just like in the logo). Complimentary colours were given to the two facing pages.

Above: GIST corporate brochure inside pages detail

The brochure, printed in 4 colour offset, helped to portray a strong, interesting and intellectual image of the company and was devoid of any clichéd corporate brochure imagery.

Brief Introduction

Offering high quality, no frills, practical and personalised communication design solutions with a human touch to clients in India and abroad, Mayank designs for both print and web mediums and specialises in logo design, brand identity and information design. Mayank's graphic design solutions are backed by over a decade of work experience with top international and national brands and organisations.

This weblog features some of Mayank's favourite 'real world' design projects, articles and more. All designs and text featured here are copyrighted and showcased with permission from respective companies and/or clients.

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