The map above was designed to be used in take-away menus, flyers and advertisements for Indian Spice, one of Jaipur’s (capital of Rajasthan, India) best-known vegetarian restaurants. Indian Spice is situated on JLN Marg, one of Jaipur’s most well-known roads and very close to Jawahar Circle, near Jaipur airport; in short, a location that is known to almost everyone familiar with the city. It was thus decided that all clutter be eliminated from the map and it be kept as simple and elegant as possible for Indian Spice is a formal, dine-in restaurant. The leaf from the Indian Spice logo was used to pin-point the location of the restaurant; light orange and maroon, colours from Indian Spice’s brand identity palette, were used to dress the map.