Let’s Go Zero Waste poster was designed for Chintan Environmental Research and Action Group to create awareness about waste amongst school children in the National Capital Region (NCR) of India. Text for the poster was provided by the client and the visual of an empty wastebin from the top, also looking like a zero, was used to compliment the text. The visual was shot by an employee of Chintan using a digital camera and poster text was wrapped around it, reinforcing the Zero Waste message.

The overall layout including fonts used conformed to Chintan’s brand identity. Bright or neon-ish colours were used to make the poster look energetic and appealing to young minds. Keeping the budget and sizes of school notice boards in mind, 14×19 inches was chosen as the poster size. It was printed in 4 colour offset.

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