To provide information about Roots Education’s CAT (Common Admission Test) preparatory programme to prospective students, a detailed pamphlet or handout was designed and refereed to as ‘mini brochure’ because of the fairly large amount of information it contained in a compact format.

Above: Printed copies of the mini brochure

3 folds within the open size of 14″(w) x 9″(h), printed front and back, yielded 8 faces in the brochure layout, each of which was used to house a different chunk of information (this was the client’s idea). The brochure folded into a compact 3.5″ x 9″ handout.

Above (from L-R): Mini brochure cover, back and half-open views

Owing to the large amount of information, the brochure design was largely typographic with only one typeface (Trebuchet MS, a part of Roots Education’s brand identity) used in different sizes, weights and colours for interest and emphasis.

Above: Mini brochure outside portion, spread

Deep blue and neon green (the colours that defined Roots Education’s brand identity) were the only two colours used in the layout; in fact, the mini brochure was a two colour print job (two special colours printed in offset) that, together with its compact size, helped to economise on printing cost. Each subsequent face of the brochure had alternating colours that helped to make the design interesting but more importantly, allowed the eye to easily focus on one face of information at a time in an otherwise intensive layout!

Above: Mini brochure inside portion, spread

A large watermark of the company logo graphic (tree) was used in the background as an additional layer to add a subtle element of interest, to break the rigidity of the layout and to reinforce the brand identity. Overall, the mini brochure layout adhered strongly to Roots Education’s visual identity, looked interesting, bright, energetic and enthusiastic and conveyed the seriousness of an MBA preparatory programme to young MBA aspirants.

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